Achieving marketing success for your small business is never easy. There are so many options available to get the word out there, each claiming to be “the best.” It’s so easy to get caught up in the newest fad, something you won’t stick with, or a platform that doesn’t reach your audience as well as you hoped. (How many of you have a Twitter or Instagram or Snap Chat account you never look at? Me too… I’m not judging.)
So how do you make sure this doesn’t happen to you?
It’s time to build your snowman!
1. Start with a sturdy base.
Focus on your business and how you are different than your competitors. People love different!
And when you reach someone who finds you relatable, you’ve found a customer for life. Build your base on who you are, who you want to reach, and how you want to reach them. Everything you do for your business from here on out should keep that base in mind.
Building a base is all about you.
2. Build a strong core
Figure out what works for you! It may take a bit of trial and error, but once you learn that more of your customers use Twitter than Facebook or Pinterest than Instagram, you’ll be far ahead of the curve. This goes for email marketing, print ad placement, and any other forms of marketing you may do. Once you figure out where your customers hang out, you’ll have instant marketing success, guaranteed!
Strengthening your core is all about finding your customers.
3. Get a good head on your shoulders
Keep up with industry trends. Find ways to link current events to your business. Explore new customer service options and new ways to do things. Stay mindful of your business, your processes, and your goals, and you’ll continue to grow. Yes, it takes time, but it will be worth it in the long run.
Getting a good head on your shoulders is all about staying relevant and relatable.
4. Reach new customers
Now that you know who you are, who your customers are, where to find them and what they are interested in, it’ll be easy peasy to reach new customers and keep them for the long term.
They’ll practically be throwing themselves at you, I promise!
Time to accessorize!
Now that you’ve done the hard work, you can get to the fun part. Use your individual personality to show your true colors. Remember when I said people love different? Your differences are your strengths.
How will you showcase yours?
- Video promos?
- Behind the scenes blog articles?
- Giveaways or contest promotions?
The sky is the limit and the world is your oyster… I mean, snowman!
One final thought…
All this marketing advice is great, but if you’re struggling to find time in your day to do the things that NEED to get done… much less the things you WANT to get done, then it doesn’t help you much.
If this sounds familiar, then you might love the free five-day email course that will help you find the missing hours in your day.