Total Wellness Writer

Rachel Frederick - Health Wellness Writer

Content marketing and promotions copywriter for businesses in the total wellness industry. Working toward a healthier world.
Nutrition. Exercise. Mindfulness.


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small business brand identity

Small Business Branding Overview-Video

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Small business branding has some incredible benefits when done well. Cohesive branding is an incredibly successful way to tell your personal story. And as we’ve been talking about in recent articles, your individualness and personality are what draws people to you. Even better, it’s what keeps people coming back.

Create a brand that your customers can relate to on an emotional level, and you’re set for life!

A successful brand:

  • confirms your credibility
  • motivates people to buy
  • builds long-term customers
  • creates product and brand evangelists
  • and so much more!

How do you do that? Watch the video below for some tips.

Branding: How you talk about your company to your customers through visual aspects like fonts, colors, logos, and layout, as well as the written and spoken voice.




Download the Branding Checklist and start your small business branding journey.


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